Kendrick Lamar-Sing About Me Pt. 1 (Video)

Kendrick Lamar just released the video for the first verse of the 12-minute song "Sing About Me, I'm Dying of Thirst", maybe my favorite song off good kid, m.A.A.d. city. I don't quite understand the video, but I suspect it's a setup for the next part. Nevertheless, the lyrics and the song are so beautiful the visuals still seem great.